The possibility to download manuals or software only
represents a fraction of what customer services could
offer. A spare parts ordering system or tool which your
customers can use to interactively resolve problems
themselves provides even better service!
Ordering
spare parts online
Another profitable starting point for simplifying
processes in the area of customer service is in the
sales of spare parts. There are many products, such
as connector cables, rechargebable batteries and other
such components, which most people can change on their
own without the help of technically-qualified personnel.
The possibility to order spare parts online therefore
constitutes an attractive additional customer service
option, which is also profitable for companies, since
spare parts sales regularly provides a large sales margin.
In order to make the job of ordering spare parts as
easy as possible for customers, we recommend implementing
an online spare parts identification and ordering system.
Bokowsky + Laymann has created such a system, known
as PlusParts. It allows you to easily identify specific
spare parts with the help of exploded view diagrams
and lets end customers and service agents order spare
parts online. PlusParts also differentiates between
parts that can be changed by absolutely anybody and
those, requiring the services of qualified personnel.
Moreover, additional technical information, such as
installation or mounting instructions can be provided
together with the spare part thus giving the customer
even greater service. More information about PlusParts
can be found on the internet under
http://www.plusparts.de
Interactive
troubleshooting
A tool for interactively finding a solution to a
customer's problems with a product is the most useful
feature of an innovative online service. A tool such
as this would enable customers to solve technical problems
themselves by going through a question and answer procedure,
in much the same way as if calling a customer service
hotline, provided the product has no technical faults
(experience has shown that, for the more technically
complex products, 80% of all calls to a hotline are
due to operating and installation errors). A well-maintained
and a properly prepared problem database forms the basis
of an online trouble-shooting tool. Ideally, the online
version should be based on the same data as is used
by employees of the call center, which is always up
to date. There is a large amount of work involved in
all of this and this should therefore only be implemented
by experienced service engineers and customer service
employees with an extensive knowledge of their products.
This is possibly the reason why very few manufacturers
are currently offering an effective interactive trouble-shooting
tool.